
“Sports are Powerfully Engaging…– it is a global industry that transcends culture and language. It is the world’s strongest consumer engagement platform and is one of the last bastions of must-have “live” content. The power of sports content puts it at the intersection of every trend in digital media and our unique relationships with access in sports puts CSN™ SportDesk® in the center of a global conversation.
The disruption of traditional distribution channels and advertising has created tremendous opportunity on a global basis. The new media equation has placed an emphasis on quality content and has enhanced the value of upstream content creation and ownership to exploit a multi-platform world. Live entertainment remains a valuable monetization engine and the sector has traditionally done little to monetize its online and social networking capabilities. These trends present significant opportunities for our future.
We believe that the internet taxonomy will continue to change and, ultimately, the vast majority of content will be delivered digitally on multiple devices by any content creator, regardless of size, to local and global audiences. Emerging markets are the current frontiers and we look to conduct business around the world in the entire digital media ecosystem, giving us a unique perspective…”
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